About us

the mission

At Reggae Street International, our mission is to bring you quality reggae music and expose, engage, and promote audiences around the world. 

Our goal is to provide opportunities for artists to perform and display their talent in the art form, by showcasing local talent as the open for international acts such as Ashton Barrett and other major reggae acts to communities, with a purpose to educate on various styles of reggae music. One love!

Reggae Music & Community Values


We believe in developing strong families and this is factual among Jamaicans and Africans. The king’s role is the economic provider, and the lioness is a role model in taking care of business and the runnings!


SLS Exprrres mission is to educate the public interest to excel reggae music mainstream. The youth is important to us and we strive to educate them on the culture and history of reggae music.

arts & culture

Reggae is a form of music for Jamaica and the world which defines nationalism and life, and creates an understanding of Jamaica’s lifestyle and culture for the rest of the world.

meet sherman sterling

sherman sterling

Sherman Sterling is a reggae artist who has recorded some albums in Birmingham, AL.  He’s also the CEO of SLS Exprrres and Sterling Brothers Band. He is a man that loves and believes in the gospel of JAH.

Sterling Sherman and sterling brother’s music is a fusion of classic roots reggae and modern sounds, with a strong emphasis on positive messaging and social justice. Their lyrics touch on a range of topics, from the struggles of everyday life to the fight for equality and justice.

Their aim is to inspire and uplift audiences through music, spreading messages of hope, love, and peace.  Sterling Sherman generosity to the Birmingham Red Cross chapter and his love for reggae by promoting upcoming reggae artists can not be overemphasized.

Sherman Sterling’ s goal is to provide opportunities for artists to perform and display their raw talents in art form, by showcasing local talents alongside international act.  He is the organizer of Bob Marley day celebration, A taste of the Caribbean Jerk Festival and reggae music series.

Whether he is performing on stage or working behind the scenes, Sherman Sterling is a true ambassador of reggae music, spreading its message of love and unity to audiences around the globe.

Sherman Sterling should be that person we should call a modern day leader with a difference because of his traits which are inspirer, open communicator, emotional intelligence, integrity and he makes a considerable decision about his subjects.

Get In Touch

Call Us

(888) 220-8496

Email Us


We would be happy to answer any questions that we can about our organization and its opportunities!  One Love!